"Bright Day to Crash The Mall"
Photo coverage of IDH (Indonesian Downhill) event, Djarum76 DownMall at Hartono Mall, Solo.
The event pretty much made up the lack of convenience for Downhill audiences. It brings the show right before the audiences. No climbing through hills for view, no dirt, no direct exposure to the hot sun. Just as easy as going to Starbucks.
Its not a new show concept among this sport (downhill mountain bike), not even in Indonesia. But it considered as the most successful event by the number of contestants, no less than 150 riders crashing that mall. More importantly, the number of attendances, dense crowd witnessing every action.
Downhill action down the mall, next stop, Malang, December 2013. (AF)